40 million satisfied women due to smart solution

Comfort of top brand bras just got better


The Belgian company Van de Velde NV continuously strives to achieve the best quality for its lingerie brands. One of the aspects important for the comfort of wearing a bra is that the underwire is as comfortable as possible against the skin. Van de Velde contacted us and we worked together to find a solution to provide the best result.

FoambandFollowing the development phase, the solution was launched in 2000 – an underwire made from foam, on top of which a textile laminate, cut into a narrow strip and available in a range of fashionable colours. The product was then optimised further and also carries OEKO-TEX® certification, which guarantees that the product does not contain any substances that may be harmful to humans or the environment, thus contributing to our mission of using sustainable technologies.

Van de Velde NV is the Belgian producer of the leading lingerie brands Marie Jo, Marie Jo L’Aventure, PrimaDonna, PrimaDonna Twist and Andres Sarda so it is not strange that it sets very high requirements with regard to its suppliers and their products. We are proud to have contributed towards the 40 million exquisite and comfortable bras that have since been sold. Mrs. Liesbeth Van de Velde: “The difference between good and excellent is sometimes smaller than a millimetre – you don’t see it, but you do feel the difference."

The exquisite range of lingerie can be seen on www.mariejo.com and www.primadonna.eu and is available from specialist lingerie stores.

If you are also looking for a plastic foam solution then call our specialists (T: +31 23 517 2424) or use the online contact form.

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Our expert

Christel Mensink
Imbema SMT (NL)
Product Engineer

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